Google’s take on blogging is Blogger , an easy-to-use and free platform that requires only a Gmail/Google account to get started.
Since Blogger is owned by Google , you’ll have access to Google tools like AdSense, Analytics, etc. However, Blogger is not nearly as flexible as WordPress.org. This platform is great for hobby bloggers and brand builders who don’t want to invest any money but may want to make some money through ads. Since it is easy to use, it is also a great platform for beginner bloggers just learning the ropes.
Blogger.com blogs can be customized with new backgrounds and layouts easily. Unsurprisingly, the platform is hardwired into Google’s AdSense advertising program (which might make the average blogger enough money for a cup of coffee each month) and other Google services like Google+ (for comments) and Feedburner (for RSS distribution) are easily configured.
Pros: Easy to use and get started.
-Completely free.
-Can place AdSense ads.
-Access to HTML code, so there are more - customization options.
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